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商品編號： SM166 出版日期： 2008/05/19 作者姓名： Burgelman, Robert A.;Gaviser Leslie, Sara 商品類別： Operations management 商品規格： 43p 再版日期： 地域： 產業： Automobiles 個案年度： -
商品敘述：
The case describes the strategic situation facing Carlos Ghosn and the Renault-Nissan Alliance in 2008 and beyond. One set of strategic issues concerns how to exploit to a greater extent the potential of the novel organization form - a sort of supra-corporate ecological system - that the Alliance represents. A second set of strategic issues concerns the further evolution of the Alliance - what Ghosn calls the ""fourth stage"" - in light of the dynamic forces that are reshaping the global automotive industry, and especially the issue of how to further scale-up the Alliance. A third set of strategic issues concerns developing further the strategic leadership capability of the Alliance and the evolving role of Carlos Ghosn as CEO of both Renault and Nissan.
涵蓋領域：
International business;Global business;Sustainability;Strategy
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